GTA CLUSTER POWERPOINT

http://preezo.com/view.php?key=dabd6c5bb7c35c9ef832f35b8e88a70d

Fur is alive and kicking, despite campaigns

What more can Anti-fur campaigners do? They have tried everything from impassioned appeals to pet lovers, gruesome videos, name-and-shame campaigns and adverts featuring nude stars proclaiming they’d rather go naked than sport a pelt. Nobody, really pays attention to these campaigns! The fur trend will never go away.

Read the article below to know more about how fur will never die. It is a fashion statement.

Website: http://www.iht.com/articles/reuters/2008/03/04/business/OUKBS-UK-FUR.php

The Real Fashion Victims Today Are Lolita’s Age : Children and the Cult of Celebrity

How do you feel about children wearing almost nothing at all in advertisements? Calvin Klein was criticized last month for an ad featuring small children in underwear. It is okay to have adults in underwear and walking around on runways, but children and pre-teens are getting the idea that showing skin is “in.”  Fashion, should represent who you are, and there is always a cycle. Fashion no longer tells us women are becoming more independent or men are getting in touch with their inner child, or little girls, God help them, are running with the wolves.

What does Fashion mean to you?

http://www.iht.com/articles/1999/03/13/rcult.t.php

Corporate Sponsors ScrambleTo Put Their Mark on Fashion

In the world of corporate marketing and public relations, fashion is every brand’s new best friend. Companies are using sex appeal to attract customers and I think it is working.  Sponsorships are to hard to get, and expensive. However, having a great looking model wearing a small amount of clothing catches a lot of attention, and the brand that will be behind her will catch attention as well.  Everyone wants to belong so they will go buy such and such to be fashionable.

Website: http://www.iht.com/articles/2001/03/12/rcorp.t.php

Fashion Industry Hearts Branded Entertainment

Why are fashion designers picking up the camera to showcase their clothing in motion pictures? I think it has something to do with their inherent creativity, and their desire to express this creativity through multiple channels; in many ways the runway can be a pretty uninspiring canvas for showing off one’s designs. Then again, the motive might be less artistic and more monetary. A great marketing tool I think!

 

Article Summary

• While fashion in film is nothing new, lately there’s been a sharp rise in both indie labels and mainstream fashion houses producing their own shorts to serve as marketing vehicles.
• Some of the more well-known, highly publicized examples of this include:Kate Moss in a slinky, ethereal black-and-white Agent Provocateur series called “The Four Dreams of Miss X”
• Prada’s animated short called “Trembled Blossoms” that debuted at NY Fashion week, and features wood nymphs and bugs that metamorphose into sandals and handbags
• Erin Fetherston’s short films that star silver screen actors Kirsten Dunst and Zooey Deschanel, shot by photographer Ellen von Unwerth
• Short videos are quite the powerful marketing tool nowadays

While a runway show lives for 30 mins at the most, and may be viewed a couple thousand times online, a short video can be created for mere pennies uploaded to YouTube, gather millions of views around the globe, and live on forever!!

 

Website: http://www.marktd.com/storyframe.php?title=Fashion-Industry-Hearts-Branded-Entertainment

Three companies to launch National T-Shirt Recycling Program

Article Summary

launching of the first  national T-shirt recycling program. Beginning April 13th, consumers will be encouraged to drop off old t-shirts at all Barneys’ locations nationwide. Loomstate will “re-fashion” the T-shirts (re-style, re-dye, re-print, etc.) to create a new, limited edition T-shirt collection to be sold exclusively at Barneys for Holiday 2008. Participating consumers will receive a 20% discount on women’s Loomstate for Barneys Green and men’s Loomstate merchandise from April 13-27. Proceeds from the program will benefit 1% for the Planet. “With THE GREEN, Sundance Channel hopes to inspire viewers to make changes in their lives and let them know that they don’t have to sacrifice style, quality or design to make a positive impact on the planet,” says Larry Aidem, President and CEO of Sundance Channel. This article was interesting to me because it is great to see companies go green. Instead of throwing away used t-shirts they will be re-cycling it to make it look better and to save the enviroment. website: http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=53303

World Apparel Convention to take place in October

Article Summary

“Changing Consumer Needs and the Future of the Fashion Business” Rapid international apparel trade liberalization has led to a complete decoupling of apparel manufacturing and marketing.

Manufacturing companies in developed countries have been transformed to marketers and retailers. Large retailers have created hugely successful apparel brands with limited or no manufacturing operations. Manufacturers in Asia are increasingly looking at their national, more profitable, markets.

The linear relationship between design, quality and price has been completely lost as consumers are faced with a vast array of choice when it comes to buying clothes.

The internet, blogs and the phenomenon of urban “tribes” are already causing fundamental changes in how consumers perceive fashion. Also, these consumers are increasingly aware of and sensitive to ethical manufacturing and environmental issues.

Apparel businesses have now some time to reflect on these developments as, after two years of turbulence, apparel manufacturing and international trade has reached calmer waters.

The 24th World Apparel Convention, to be held in Maastricht, Netherlands, from October 29-31, 2008 will provide insights and ideas on these issues faced by all companies whose core business is fashion or fashion-related.

http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=53339