Three companies to launch National T-Shirt Recycling Program

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launching of the first  national T-shirt recycling program. Beginning April 13th, consumers will be encouraged to drop off old t-shirts at all Barneys’ locations nationwide. Loomstate will “re-fashion” the T-shirts (re-style, re-dye, re-print, etc.) to create a new, limited edition T-shirt collection to be sold exclusively at Barneys for Holiday 2008. Participating consumers will receive a 20% discount on women’s Loomstate for Barneys Green and men’s Loomstate merchandise from April 13-27. Proceeds from the program will benefit 1% for the Planet. “With THE GREEN, Sundance Channel hopes to inspire viewers to make changes in their lives and let them know that they don’t have to sacrifice style, quality or design to make a positive impact on the planet,” says Larry Aidem, President and CEO of Sundance Channel. This article was interesting to me because it is great to see companies go green. Instead of throwing away used t-shirts they will be re-cycling it to make it look better and to save the enviroment. website: http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=53303

World Apparel Convention to take place in October

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“Changing Consumer Needs and the Future of the Fashion Business” Rapid international apparel trade liberalization has led to a complete decoupling of apparel manufacturing and marketing.

Manufacturing companies in developed countries have been transformed to marketers and retailers. Large retailers have created hugely successful apparel brands with limited or no manufacturing operations. Manufacturers in Asia are increasingly looking at their national, more profitable, markets.

The linear relationship between design, quality and price has been completely lost as consumers are faced with a vast array of choice when it comes to buying clothes.

The internet, blogs and the phenomenon of urban “tribes” are already causing fundamental changes in how consumers perceive fashion. Also, these consumers are increasingly aware of and sensitive to ethical manufacturing and environmental issues.

Apparel businesses have now some time to reflect on these developments as, after two years of turbulence, apparel manufacturing and international trade has reached calmer waters.

The 24th World Apparel Convention, to be held in Maastricht, Netherlands, from October 29-31, 2008 will provide insights and ideas on these issues faced by all companies whose core business is fashion or fashion-related.

http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=53339