Three companies to launch National T-Shirt Recycling Program

Article Summary

launching of the first  national T-shirt recycling program. Beginning April 13th, consumers will be encouraged to drop off old t-shirts at all Barneys’ locations nationwide. Loomstate will “re-fashion” the T-shirts (re-style, re-dye, re-print, etc.) to create a new, limited edition T-shirt collection to be sold exclusively at Barneys for Holiday 2008. Participating consumers will receive a 20% discount on women’s Loomstate for Barneys Green and men’s Loomstate merchandise from April 13-27. Proceeds from the program will benefit 1% for the Planet. “With THE GREEN, Sundance Channel hopes to inspire viewers to make changes in their lives and let them know that they don’t have to sacrifice style, quality or design to make a positive impact on the planet,” says Larry Aidem, President and CEO of Sundance Channel. This article was interesting to me because it is great to see companies go green. Instead of throwing away used t-shirts they will be re-cycling it to make it look better and to save the enviroment. website: http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=53303