The Real Fashion Victims Today Are Lolita’s Age : Children and the Cult of Celebrity

How do you feel about children wearing almost nothing at all in advertisements? Calvin Klein was criticized last month for an ad featuring small children in underwear. It is okay to have adults in underwear and walking around on runways, but children and pre-teens are getting the idea that showing skin is “in.”  Fashion, should represent who you are, and there is always a cycle. Fashion no longer tells us women are becoming more independent or men are getting in touch with their inner child, or little girls, God help them, are running with the wolves.

What does Fashion mean to you?

http://www.iht.com/articles/1999/03/13/rcult.t.php

Corporate Sponsors ScrambleTo Put Their Mark on Fashion

In the world of corporate marketing and public relations, fashion is every brand’s new best friend. Companies are using sex appeal to attract customers and I think it is working.  Sponsorships are to hard to get, and expensive. However, having a great looking model wearing a small amount of clothing catches a lot of attention, and the brand that will be behind her will catch attention as well.  Everyone wants to belong so they will go buy such and such to be fashionable.

Website: http://www.iht.com/articles/2001/03/12/rcorp.t.php

Fashion Industry Hearts Branded Entertainment

Why are fashion designers picking up the camera to showcase their clothing in motion pictures? I think it has something to do with their inherent creativity, and their desire to express this creativity through multiple channels; in many ways the runway can be a pretty uninspiring canvas for showing off one’s designs. Then again, the motive might be less artistic and more monetary. A great marketing tool I think!

 

Article Summary

• While fashion in film is nothing new, lately there’s been a sharp rise in both indie labels and mainstream fashion houses producing their own shorts to serve as marketing vehicles.
• Some of the more well-known, highly publicized examples of this include:Kate Moss in a slinky, ethereal black-and-white Agent Provocateur series called “The Four Dreams of Miss X”
• Prada’s animated short called “Trembled Blossoms” that debuted at NY Fashion week, and features wood nymphs and bugs that metamorphose into sandals and handbags
• Erin Fetherston’s short films that star silver screen actors Kirsten Dunst and Zooey Deschanel, shot by photographer Ellen von Unwerth
• Short videos are quite the powerful marketing tool nowadays

While a runway show lives for 30 mins at the most, and may be viewed a couple thousand times online, a short video can be created for mere pennies uploaded to YouTube, gather millions of views around the globe, and live on forever!!

 

Website: http://www.marktd.com/storyframe.php?title=Fashion-Industry-Hearts-Branded-Entertainment