Corporate Sponsors ScrambleTo Put Their Mark on Fashion

In the world of corporate marketing and public relations, fashion is every brand’s new best friend. Companies are using sex appeal to attract customers and I think it is working.  Sponsorships are to hard to get, and expensive. However, having a great looking model wearing a small amount of clothing catches a lot of attention, and the brand that will be behind her will catch attention as well.  Everyone wants to belong so they will go buy such and such to be fashionable.

Website: http://www.iht.com/articles/2001/03/12/rcorp.t.php